Here in Madrid, the winter finally came, but the heat of the startup scene in Madrid is still remaining.
Thanks to Elena Garcia Port, I got a chance to join 3DaysStartup in Madrid as a mentor over the weekend. Participants were divided into 5 groups and each group developed its own business concept and idea, and presented it to the mentors. Each team had its unique idea and well reflected the disruptive shift which has happened in society now. I actively joined their work to articulate their business model and gave some advices to make the most of their resources as I am an accelerator in creativity.
The great thing about this type of event is that you can learn so many things in a short period of time from idea generation to pitching to investors. Especially, startups in the early stage have limited experience and knowledge on what they do that often results in misunderstanding of the market. There are so many great ideas but those are often lack of understanding of human being. I’m not just talking about consumer behaviour but also how people think and feel in a specific situation. I personally believe that you can have whatever kind of idea whether it seems crazy or ambitious. However, it is important to think about how you actually implement it and incorporate it into this reality. It is easy to fall into the trap of thinking that people would behave as you imagine, but you need to think of how you make people, including your colleagues, investors, and consumers, behave in the way you want them to behave.